Developing a strong vision statement

A strong vision statement will provide direction for your team

My definition of a vision statement is that it clearly describes the ‘change you want to create’. Simple!

For context, from the previous two parts of this series you now have the tools to:

Now it’s time to decide, “do we really need a vision statement” or can you crack on without one?

The case for a strong vision statement

  • It will identify what your team is aiming or striving for
  • It can become a tool for assessing what activities they should become involved in
  • It can unite, excite and motivate a team

The case against 

  • Perceived as being arduous to develop
  • Unsure if people pay attention to them anyway
  • Can be either fluffy or cumbersome

My observation is that there is value in developing a vision statement when it is:Four great vision statements

  • Tangible and attainable (you can see what achieving it looks like and feels like)
  • Exciting (it’s worth the effort)
  • Easily understood (especially by those whose support you need)

Example vision statements

Here are three examples from workshops that I’ve facilitated that hit the mark.

Vision Group
A vibrant Wheatbelt community creating healthy environments and livelihoods Wheatbelt NRM
People and communities have the capacity to sustain financial resilience and personal wellbeing Financial Counsellors Network
An adaptable, diverse and multi-industry business community driving a strong economy Broome Chamber of Commerce and Industry

A fourth example (not from one of my workshops) that I love is, ‘An Australia where everyone can achieve their best possible mental health’ (Beyond Blue).

In the next instalment we’ll look at the importance of fast follow-up on your planning session.

In the meantime, grab the Session Summary to help you keep moving.

Of course if you can’t wait that long, or need a hand with session design and facilitation, get in touch or book a 20 minute planning session.

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Andrew Huffer

Andrew Huffer has over 30 years experience in facilitation and stakeholder engagement, constantly working with organisations, businesses, managers and communities and at a state, national and international level. You’ll find that his approach is simple and clear, which will help you and your team to make sound decisions and implement lasting solutions.

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