Promoting your workshop or event

No doubt you put on some fantastic workshops and amazing events. Do you sometimes wonder why more people didn’t show up? Or why some just didn’t hear about it? Or perhaps some didn’t know what it was about?

Last year I faced the same dilemmas for an event that I was part of. Fortunatelty we had a good email list, a video camera and some willing ‘stars’. In less than half an hour we had a video promo ready to go.

So was it of studio quality…well…no. Was it professionally shot & edited…well…no. Did it get distributed quickly…yes! Was it effective…yes! The numbers attending told us so!

There are a couple of options you can easily use – here are a few examples:

Using this multi-pronged approach will:

  • Grab people’s interest
  • Inform people to help them make a decision
  • Entertain people
  • Enable them to spread the word

If you’d like some help with any of these tools, please feel free to get in touch!

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Andrew Huffer

Andrew Huffer is the founder of Andrew Huffer and Associates, an independent facilitation and stakeholder engagement consultancy based in Perth, WA. Since 2000 he has run more than 1,500 workshops for government agencies, industry bodies and regional organisations across Australia, and currently serves as Chair of the International Association of Facilitators (IAF) Oceania. His approach is direct and practical, helping groups work through real disagreement to reach decisions they can act on.

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