Effective Promotion

Using Alumni Programs to Generate New Clients

 Recent survey work I’ve assisted has shown that providers of Rural Leadership Programs are getting up to 30% of their new registrations via referrals from their alumni programs. The programs don’t need to be overly complex either. Examples include: Facebook pages Quarterly email updates  Networking events  Blogs I’m interested to […]

What tomato sauce can teach you about marketing

Yep it was a moment of stunned amazement as the truth dawned. Picture the scene on Saturday night… Six year old Joel was at our kitchen bench eagerly awaiting his barbequed sausage for tea. He was excited, he was expectant, he was hungry! Then came the earth shattering question…”Do you […]

What Star Wars Taught me about Event Design and How it Can Help You

Is the Force Strong in You? You may know that in my other life I ‘help’ (in very loose terms) my wife to run her cafe and catering business. The cafe is popular for being a ‘second home’ for our regulars, a place that they can feel comfortable. Last year […]

Why you Need to Stand Out! Four Fab Ideas to Grab and Hold on to Your Clients

As a kid I was a rabid Aussie Rules player. I loved playing footy any chance I could get. I had dreams of playing in the local senior side and being the ‘gun’ footballer in the team. Trouble was I couldn’t kick, my handballs mostly missed the mark and I […]

Four Simple Tips for Designing and Running Effective Events

It’s time to crash through the brick wall that’s blocking your event! If you need to design or run meetings, workshops, seminars, site tours or field trips as part of your role, then read on… No matter how keen and motivated you are, sometimes you’ll run into the ‘Event Brick […]

Meeting expectations – the story of ‘Robbie come back’

As a lad I was way ‘Aussie.’ An avid sports fan who played footy, cricket and basketball, no matter what the weather. Given my limited skills (and pace – short legs are great for flying, not much chop for sprints…) I often found myself playing in the backline in footy. […]

Facilitation and Community Engagement Tips

Fasten your seatbelt, we’re blasting off into 2014. Now that you’re firmly into work-mode, it’s time to focus on what you really want from 2014. My recommendation is to make sure you have good resources behind you. As a starter, grab hold of your Summer 2014 Facilitation and Community Engagement […]

Marketing for Community Development and Not-for-Profit staff

Hi folks, If you’re in Sydney next week (attending the AFN conference no doubt) and want to get a simple, practical and ready to apply approach to improve your marketing and connect with your clients…read on. I’ll be running a one day workshop on Wednesday 3rd December on behalf of […]

Build your Community Engagement Skills

Well done to the International Association of Public Participation (IAP2) for putting on another great conference in Adelaide. In case you missed it, I’d highly recommend tapping in to the resources and programs of IAP2 in the future. The video of conference highlights shows what an excellent promotional tool video […]

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