Effective Promotion

Develop a Unique Selling Proposition

How to Develop a Clear Unique Selling Proposition

What’s so special about you? Are you in business, working within government, not for profits or corporate organisations? I can guarantee that you have two common barriers that you’ll need to overcome in connecting with your clients: 1.    The time that they have available to see the value in what […]

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Event Design Tips

Simple Event Design Tips

If you want to design effective events you need to learn how to grab and engage people! Here’s four simple tips to help you run effective events:    Be clear on the purpose of the event and make sure this guides your event design. This should also be clearly communicated […]

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Event Design Tips

Webinar – Seven Secrets to Marketing your Next Event

Thanks for joining! I really enjoyed the webinar and your fantastic questions. Remember we covered: The four-step structure to grab your target audience’s attention and get them to take action, Some innovative approaches to your event marketing, and A range of cost-effective tools to break through the information clutter that […]

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Facilitating conflict in meetings

Using Alumni Programs to Generate New Clients

 Recent survey work I’ve assisted has shown that providers of Rural Leadership Programs are getting up to 30% of their new registrations via referrals from their alumni programs. The programs don’t need to be overly complex either. Examples include: Facebook pages Quarterly email updates  Networking events  Blogs I’m interested to […]

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Tomato sauce and marketing

What tomato sauce can teach you about marketing

Yep it was a moment of stunned amazement as the truth dawned. Picture the scene on Saturday night… Six year old Joel was at our kitchen bench eagerly awaiting his barbequed sausage for tea. He was excited, he was expectant, he was hungry! Then came the earth shattering question…”Do you […]

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Key success factors for rural leadership programs

What Star Wars Taught me about Event Design and How it Can Help You

Is the Force Strong in You? You may know that in my other life I ‘help’ (in very loose terms) my wife to run her cafe and catering business. The cafe is popular for being a ‘second home’ for our regulars, a place that they can feel comfortable. Last year […]

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