Effective Promotion
Does Superior Product Beat Superior Marketing?
What’s your focus re product vs marketing to get results? Superior product vs marketing – what do you think works best? We’re on the My Kitchen Rules (MKR) bandwagon now, watching home cooks battle it out night after night for the chance of fame and a big chunk of cash. […]
Why I wrote a story about a car accident
Remember our last contact? When I told you my story about being ‘first on the scene’ at a road accident? It was edge of the seat stuff – for both of us – and I promised to give you the three reasons why I shared this ‘raw’ experience with you… […]
Develop your Unique Value Proposition – tell your clients why they should work with you
The Unique Value Proposition is a vital area of your promotion However, many staff within government agencies and not-for-profits don’t have a clear description of their own Unique Value Proposition. You’re good at your jobs – really good! (I know this from working with you or your peers right across […]
Grass Roots Marketing
Aim of the Grass Roots Marketing workshop The Grass Roots Marketing workshop will enable your team to understand the key marketing principles used in relationship building and how to apply them. Workshop outcomes By completing the Grass Roots Marketing workshop, participants will be able to: Better understand and connect with […]
Effective Event Design – How to Get the Basics Right
Four simple tips to help you get your event design right Be clear on the purpose of the event design and make sure this guides you throughout. This should also be clearly communicated to your target audience. Use Adult Learning Principles to design the event activities. Remember we […]
How to double your survey responses
Overcoming the ‘your survey sucks’ blues Let’s be clear from the start. This isn’t a theory lesson. This is based on experience, hard-earned experience! You’ll know that I’m heavily involved in the Facilitators Inner Circle, which provides fantastic (IMHO) resources who needs to run meetings and workshops. In the start-up […]
How to Develop a Clear Unique Selling Proposition
What’s so special about you? Are you in business, working within government, not for profits or corporate organisations? I can guarantee that you have two common barriers that you’ll need to overcome in connecting with your clients: 1. The time that they have available to see the value in what […]
Simple Event Design Tips
If you want to design effective events you need to learn how to grab and engage people! Here’s four simple tips to help you run effective events: Be clear on the purpose of the event and make sure this guides your event design. This should also be clearly communicated […]
Webinar – Seven Secrets to Marketing your Next Event
Thanks for joining! I really enjoyed the webinar and your fantastic questions. Remember we covered: The four-step structure to grab your target audience’s attention and get them to take action, Some innovative approaches to your event marketing, and A range of cost-effective tools to break through the information clutter that […]
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