Effective Promotion

Product vs Marketing

Does Superior Product Beat Superior Marketing?

What’s your focus re product vs marketing to get results? Superior product vs marketing – what do you think works best? We’re on the My Kitchen Rules (MKR) bandwagon now, watching home cooks battle it out night after night for the chance of fame and a big chunk of cash. […]

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Tell the Story

Why I wrote a story about a car accident

Remember our last contact? When I told you my story about being ‘first on the scene’ at a road accident? It was edge of the seat stuff – for both of us – and I promised to give you the three reasons why I shared this ‘raw’ experience with you… […]

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Unique Value Proposition

Develop your Unique Value Proposition – tell your clients why they should work with you

The Unique Value Proposition is a vital area of your promotion However, many staff within government agencies and not-for-profits don’t have a clear description of their own Unique Value Proposition. You’re good at your jobs – really good! (I know this from working with you or your peers right across […]

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Grass Roots Marketing

Aim of the Grass Roots Marketing workshop The Grass Roots Marketing workshop will enable your team to understand the key marketing principles used in relationship building and how to apply them. Workshop outcomes By completing the Grass Roots Marketing workshop, participants will be able to: Better understand and connect with […]

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How to Design Effective Events

Effective Event Design – How to Get the Basics Right

Four simple tips to help you get your event design right    Be clear on the purpose of the event design and make sure this guides you throughout. This should also be clearly communicated to your target audience.     Use Adult Learning Principles to design the event activities. Remember we […]

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Presentation Design Checklist

How to double your survey responses

Overcoming the ‘your survey sucks’ blues Let’s be clear from the start. This isn’t a theory lesson. This is based on experience, hard-earned experience! You’ll know that I’m heavily involved in the Facilitators Inner Circle, which provides fantastic (IMHO) resources who needs to run meetings and workshops. In the start-up […]

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