Promoting your workshop or event

No doubt you put on some fantastic workshops and amazing events. Do you sometimes wonder why more people didn’t show up? Or why some just didn’t hear about it? Or perhaps some didn’t know what it was about?

Last year I faced the same dilemmas for an event that I was part of. Fortunatelty we had a good email list, a video camera and some willing ‘stars’. In less than half an hour we had a video promo ready to go.

So was it of studio quality…well…no. Was it professionally shot & edited…well…no. Did it get distributed quickly…yes! Was it effective…yes! The numbers attending told us so!

There are a couple of options you can easily use – here are a few examples:

Using this multi-pronged approach will:

  • Grab people’s interest
  • Inform people to help them make a decision
  • Entertain people
  • Enable them to spread the word

If you’d like some help with any of these tools, please feel free to get in touch!

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Andrew Huffer

Andrew Huffer has over 25 years experience in working with organisations, businesses, managers and communities and at a state, national and international level. He designs and delivers specialist engagement processes, with a focus on facilitating open decision making processes and skill development of clients. He has delivered presentations and workshops at a number of state, national and international conferences.

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