Keeping your promotion simple

Sometimes simple is best. In fact most times simple is best when it comes to promotion.

You can spend lots of time trying to get your brochure, flier or video looking just right.

And many of us can be guilty of being ‘too cute’ with technology – trying to use the latest app, because…well just because.

But sometimes you just need to get it out there! And here’s an excellent example of this. Sera does a few hours a week in my office, helping to clear the decks and keep me organised. She asked me about preparing a brochure, setting up a website and having a profile on Linked In.

After a short chat, this is what she came up with  – inspired brilliance!

What do I like about it?

  • It’s simplicity
  • Clear message
  • Before and after approach – shows what you’ll get
  • Effective call to action
How to make your promotion simple and effective
Effective promotion



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Andrew Huffer

Andrew Huffer has over 25 years experience in working with organisations, businesses, managers and communities and at a state, national and international level. He designs and delivers specialist engagement processes, with a focus on facilitating open decision making processes and skill development of clients. He has delivered presentations and workshops at a number of state, national and international conferences.

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