How to develop a simple promotional campaign

Here’s a step by step outline of a recent promotional campaign. I developed it for my wife’s cafe and catering business (Food for Me) in a little over an hour. I’ll be providing more details in my next newsletter, so keep an eye out for it. Click this link to check out the step by step promotional campaign.

PS – if you have any requests for issues to cover in the newsletter, please let me know


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Andrew Huffer

Andrew Huffer has over 25 years experience in working with organisations, businesses, managers and communities and at a state, national and international level. He designs and delivers specialist engagement processes, with a focus on facilitating open decision making processes and skill development of clients. He has delivered presentations and workshops at a number of state, national and international conferences.

Reader Interactions


  1. Peter B Butler says

    Good work Andrew,

    Always get inspired by your ‘go do it’ attitude. I see too many business owners theorize about what they can do rather than just taking action, good work.

  2. Joy Valle says

    You have some great “tips and tools” here, thanks for the effort it is much appreciated, I will find great value from this newsletter/video’s etc. Cant wait to see what is to come.

    • Andrew Huffer says

      Thanks Joy – I really appreciate the feedback and support – it’s great to see you’re continuing to stay on the lookout for ways to grow your business.

  3. John Denton says

    Hi Andrew,
    Thanks for the great tips. Simple but effective and easy to implement. I hope lots of people do something with it. things which are easy TO DO are also easy NOT TO DO!
    At least we know that you practice what you preach. well done and keep them coming!

    • Andrew Huffer says

      Thanks John for the feedback – much appreciated and it’s great to know people are reading and thinking about what I’m putting out there – maybe even acting on it…

  4. Bruce Watkins says

    Hi Andrew,

    Congratulations on the campaign. Your leadership by example with the use of social media as effective promotions tools, combined with the simple, back to basics approach are to be commended.


    • Andrew Huffer says

      Thanks Bruce for the feedback – yep it was a simple campaign but effective – sometimes we don’t need to over-complicate it to make it work!



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