Effective Event Design – How to Get the Basics Right

Four simple tips to help you get your event design right

  1.    Be clear on the purpose of the event design and make sure this guides you throughout. This should also be clearly communicated to your target audience.
  2.     Use Adult Learning Principles to design the event activities. Remember we all have a mix of visual, auditory and kinesthetic learning preferences (V = 35% A= 25% K = 40%) so you’ll need to cater for this in your event design.
  3.     Have a framework for your event design – this should identify your target audience and include a brainstorm of potential activities. These need to be congruent with your learning and organizational outcomes.
  4.     Identify how you’ll measure success – have simple and effective tools that you can get participants to willingly use to provide you with open feedback that you can also use to plan and promote future events

 Want a practical approach to event design?

Get in touch regarding your one-day in-house workshop on Designing Effective Events.

Event design tips





Learn how to design events that have your clients motivated, excited and raving about you!

You’ll be able to:

  • Clearly define the purpose and outcomes to ensure you get your event design right
  • Make your message ‘stick’ through understanding the basic Adult Learning principles to successfully engage people
  • Get practical tips on facilitation of your events that are modelled throughout the workshop
  • Receive a critique to refine the design of your next event
  • Have some simple evaluative tools to measure the success of your events

Importantly this workshop will give you the tools, techniques and templates needed to design future events.

All you need to do is contact me to discuss your team’s needs and look at potential dates for your in-house Designing Effective Events Workshop


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Andrew Huffer

Andrew Huffer has over 25 years experience in working with organisations, businesses, managers and communities and at a state, national and international level. He designs and delivers specialist engagement processes, with a focus on facilitating open decision making processes and skill development of clients. He has delivered presentations and workshops at a number of state, national and international conferences.

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