Designing a Presentation – How to Connect with Your Audience

Lots of people are nervous about public speaking.

Being well prepared is the key way to better manage your nerves and be in control when you’re in the spotlight.

Knowing what pushes your buttons can help you design a presentation with real impact. Equally important is knowing what pushes the buttons of your audience.

To help your presentation appeal to your audience, your presentation will need to have:
•    Credibility (relevant facts and proof)
•    Creativity (keeping people engaged)
•    Structure (moves in a logical sequence)
•    A human element (connections, stories)

Improving your understanding of the CLICK! Colours model will make sure you’re right on top of this. This short video provides some insight for you…

The four CLICK! Colours (Blue, Green, Yellow, Red) represent four key sub-personalities that make up every individual, with each of these colours representing a different aspect of our personality. The CLICK! Colours enhance our ability to understand ourselves and others.

Applying the CLICK! Colours Cards to your presentation design

To communicate and interact effectively with others, we need to ‘speak their language’ or make an effort to see life through the same colour ‘filter’ as them. Doing this will give you an insight into how to fine-tune your presentation to meet their needs.

To CLICK! with Blue Analysers (for credibility)

• Explain the logic and back it up with statistics and research
• Be logical in your approach

To CLICK! with Green Safekeepers (for structure)

• Be clear, organised and punctual with your presentation
• Stick to time
• Be organised – have a logical structure.

To CLICK! with Yellow Players (for creativity)

• Make it exciting and energetic for them
• Be creative
• Make it fun.

To CLICK! with Red Carers (for the human element)

• Be friendly and genuine, tell them something about yourself
• Express how you feel about a key issue relating to your presentation

Remember…

Having a better self-awareness helps you in building relationships with others. As a presenter you need to build a relationship (rapport) with your audience. Understanding the preferences and needs of your audience will help you to better connect with them.

Need more help?

Use this Presentation Design Template to help you in the design of your next presentation.