What’s wrong with this scene?
I arrive at our local bakery right on 7.00am (its opening time) on a rescue mission. My instructions.. four loaves of white, four loaves of multigrain, both thickly sliced.
The door is locked. The girl inside looks at me and continues to put the labels on the fresh pies she has just put into the warmer. The pies look good. Their bread is good. I wait – first customer of the day.
She saunters over towards the door and takes a detour – to do something else. Then she wanders to the door, unlocks it and lets me in.[Note the absence of greeting, hello, how are you today…]
I make my request (nicely of course..) The response – a card thrust towards me with “This is a large order – you need to ring the day before.”
So at this stage I’m thinking – “mmm does this mean I’m getting my bread (I believe by paying for it, the bread becomes mine…) Or do I need to travel back in time to yesterday to order the bread like a good customer…”
It seems like I’ve been granted a pardon though as I hear the whirring of the bread slicer ( I did get the option of thick or thin..although I was imagining I was being fed through the slicer for my sins…)
Eventually I get my bread and even get told to ‘have a nice day’…interesting wish.
The BIG LESSON here – your great efforts in doing effective promotions are at risk of being hijacked! So be on the lookout for people who don’t care about you, your efforts or your clients. Make sure you model positive behaviour towards clients and make sure any staff or colleagues follow your lead. You work too hard to be undermined. Get people enthused and understanding what you’re trying to do. And remember “Employ for attitude, train for skills”
Just as I’m about to race off (with $38.00 worth of bread – not bas for the first sale of the day) the next ‘customer’ comes in.
“No I was hoping for my morning sausage roll..”
“They’re not ready.”
“Really..but it’s 7.00am and you’re open – you should have sausage rolls.” (In a friendly tone)
“I’m not the boss”
Have a nice day! 😉