A recent road-trip taught me that trust is at an all time low in Australia. I do a lot of my work in regional Australia. Lately I’ve been doing a heap of stakeholder interviews as part of an industry development plan. It takes a bit of a leap of faith (trust) from interviewees to give [Read more…]
Does Superior Product Beat Superior Marketing?
What’s your focus re product vs marketing to get results? Superior product vs marketing – what do you think works best? We’re on the My Kitchen Rules (MKR) bandwagon now, watching home cooks battle it out night after night for the chance of fame and a big chunk of cash. What has grabbed my interest [Read more…]
Why I wrote a story about a car accident
Remember our last contact? When I told you my story about being ‘first on the scene’ at a road accident? It was edge of the seat stuff – for both of us – and I promised to give you the three reasons why I shared this ‘raw’ experience with you… Here they are, in order [Read more…]
Great Customer Experience and the Simon Effect
Here are two real life examples of how a customer experience is critical to enjoyment of your product I travel a lot with my consulting work – customer experience is important to me. I have a second life in hospitality. I love good food. So I’m always on the lookout for businesses that combine these [Read more…]
Grass Roots Marketing
Aim of the Grass Roots Marketing workshop The Grass Roots Marketing workshop will enable your team to understand the key marketing principles used in relationship building and how to apply them. Workshop outcomes By completing the Grass Roots Marketing workshop, participants will be able to: Better understand and connect with clients Understand how to target [Read more…]
Designing Effective Events
Aim of the Designing Effective Events workshop The Designing Effective Events workshop will enable your team to have the knowledge and understanding to select and design an event that best meets the needs of their target audience. Workshop outcomes By completing the Designing Effective Events, participants will be able to: Be able to clearly define [Read more…]
Effective Event Design – How to Get the Basics Right
Four simple tips to help you get your event design right Be clear on the purpose of the event design and make sure this guides you throughout. This should also be clearly communicated to your target audience. Use Adult Learning Principles to design the event activities. Remember we all have a mix of [Read more…]
How to Develop a Clear Unique Selling Proposition
What’s so special about you? Are you in business, working within government, not for profits or corporate organisations? I can guarantee that you have two common barriers that you’ll need to overcome in connecting with your clients: 1. The time that they have available to see the value in what you have ‘on offer’ 2. [Read more…]
Simple Event Design Tips
If you want to design effective events you need to learn how to grab and engage people! Here’s four simple tips to help you run effective events: Be clear on the purpose of the event and make sure this guides your event design. This should also be clearly communicated to your target audience. [Read more…]
Building a skilled leadership group – Webinar
It can be difficult for community groups to maintain and foster strong leadership teams and having the right mix of suitably skilled and qualified people on committees can be a critical long-term success factor. I recently joined FRRR CEO, Alexandra Gartmann, and Victorian Community Leadership Program Secretariat, Katrina Baddely, to discuss a scan of rural [Read more…]