Here are two real life examples of how a customer experience is critical to enjoyment of your product I travel a lot with my consulting work – customer experience is important to me. I have a second life in hospitality. I love good food. So I’m always on the lookout for businesses that combine these [Read more…]
Grass Roots Marketing
Aim of the Grass Roots Marketing workshop The Grass Roots Marketing workshop will enable your team to understand the key marketing principles used in relationship building and how to apply them. Workshop outcomes By completing the Grass Roots Marketing workshop, participants will be able to: Better understand and connect with clients Understand how to target [Read more…]
Designing Effective Events
Aim of the Designing Effective Events workshop The Designing Effective Events workshop will enable your team to have the knowledge and understanding to select and design an event that best meets the needs of their target audience. Workshop outcomes By completing the Designing Effective Events, participants will be able to: Be able to clearly define [Read more…]
How to Develop a Clear Unique Selling Proposition
What’s so special about you? Are you in business, working within government, not for profits or corporate organisations? I can guarantee that you have two common barriers that you’ll need to overcome in connecting with your clients: 1. The time that they have available to see the value in what you have ‘on offer’ 2. [Read more…]
Simple Event Design Tips
If you want to design effective events you need to learn how to grab and engage people! Here’s four simple tips to help you run effective events: Be clear on the purpose of the event and make sure this guides your event design. This should also be clearly communicated to your target audience. [Read more…]
Building a skilled leadership group – Webinar
It can be difficult for community groups to maintain and foster strong leadership teams and having the right mix of suitably skilled and qualified people on committees can be a critical long-term success factor. I recently joined FRRR CEO, Alexandra Gartmann, and Victorian Community Leadership Program Secretariat, Katrina Baddely, to discuss a scan of rural [Read more…]
Webinar – Seven Secrets to Marketing your Next Event
Thanks for joining! I really enjoyed the webinar and your fantastic questions. Remember we covered: The four-step structure to grab your target audience’s attention and get them to take action, Some innovative approaches to your event marketing, and A range of cost-effective tools to break through the information clutter that engulfs your target audience. Click [Read more…]
Using Alumni Programs to Generate New Clients
Recent survey work I’ve assisted has shown that providers of Rural Leadership Programs are getting up to 30% of their new registrations via referrals from their alumni programs. The programs don’t need to be overly complex either. Examples include: Facebook pages Quarterly email updates Networking events Blogs I’m interested to know what works for you [Read more…]
What tomato sauce can teach you about marketing
Yep it was a moment of stunned amazement as the truth dawned. Picture the scene on Saturday night… Six year old Joel was at our kitchen bench eagerly awaiting his barbequed sausage for tea. He was excited, he was expectant, he was hungry! Then came the earth shattering question…”Do you have sauce?” My eyeballs [Read more…]
Four Simple Tips for Designing and Running Effective Events
It’s time to crash through the brick wall that’s blocking your event! If you need to design or run meetings, workshops, seminars, site tours or field trips as part of your role, then read on… No matter how keen and motivated you are, sometimes you’ll run into the ‘Event Brick Wall.’ Here are some sure [Read more…]