The Four Types of People That Will Be Attending Your Presentation And How Design to Meet Their Needs
How to design an effective presentation
The creators of the CLICK! Colours spent decades using a variety of personality profiling tools. They analysed 60 different types in developing the CLICK! Model. During their work, they found that clients were seeking a better, faster, more cost-effective and easier way of understanding why people think and behave the way they do.
The CLICK! Colours concept and resources were created in response to this need. They will help you to understand the four types of people that will be attending your presentation.
• The Analyser
• The Safe Keeper
• The Player
• The Carer
WARNING - We all have an element of each style within us, there’s one that we’re most comfortable with.
Background on the four types of people that will be attending your presentation.
• Has an analytical approach to their work
• Applies logical thinking
• Enjoys problem solving
• Can deal with complex issues
The Safe Keeper
• Has a practical approach to their work
• Risk averse
• They’re comfortable in a well organised and structured environment
• Always on time – or early!
• Has a curious and creative approach to their work
• Enjoys variety
• Likes to take on challenges
• Interested in new innovations
• Has a sensitive, people-focused approach to their work
• Enjoys building relationships
• Comfortable in working as a team member
• Good at listening to others
Incorporating CLICK! into your presentation design
In your presentation you’ll need to engage each of these styles. Importantly you need to avoid just designing the presentation for one style – yours! This is the one that you’re most familiar and comfortable with.
At the very least your presentation needs to incorporate:
- Credibility (relevant facts and proof) – to meet the needs of the Analyser
- Structure (moves in a logical sequence) – to meet the needs of the Safe Keeper
- Creativity (keeping people engaged) – to meet the needs of the Player
- A human element (connections, stories) – to meet the needs of the Carer
Download the Presentation Design Checklist to use in your presentation design
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